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The Executive's Marketing Playbook
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How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....

Lisa Perry
Nov 18, 20233 min read
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Space Marketing: It's Time To Plan Your Brand's Future
Photo Credit: iStock - MediaProduction Do you remember your first space experience? I had many growing up. My first was seeing the Star...

Lisa Perry
Nov 16, 20234 min read
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#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Lisa Perry
Nov 16, 20233 min read
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Be THAT Leader Who Drives Innovation
Photo Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....

Lisa Perry
Nov 11, 20234 min read
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