Lisa PerryNov 16, 20233 min readWhy "Buy My Product" Looks DesperatePhoto Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
Lisa PerryNov 15, 20234 min readThe High Cost Of Not Knowing Your Target AudiencePhoto Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...
Lisa PerryNov 13, 20232 min readConnect With Consumers On An Emotional LevelPhoto Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
