FRACTIONAL CMO LEADERSHIP
You're Investing in Marketing
So Why Isn't Growth Following?
As a Fractional CMO, I help growth-stage healthcare and health & wellness companies identify what's holding growth back and build the strategy, systems, and marketing leadership needed to reach their next stage of growth.
A DIFFERENT APPROACH
More Marketing Isn't Always the Answer
Growth-stage companies rarely struggle because they aren't doing enough marketing. More often, the problem is underneath the activity - unclear priorities, weak positioning, disconnected teams, incomplete measurement, or resources invested in the wrong places.
That's where I start.
I look across the business to identify what's actually holding growth back, determine what needs to change, and focus marketing on the priorities that will have the greatest impact.
Because reaching your next stage of growth isn't about doing more. It's about knowing what to do and what not to do.
WHAT'S GETTING IN THE WAY
The Problems I Solve
Growth Has Stalled
You're investing in marketing, but revenue isn't moving the way it should and it's unclear what's actually holding growth back.
Your Team Is Working Hard, But Priorities Aren't Clear
Too many initiatives, disconnected teams, and shifting priorities are spreading resources thin and slowing results.
Marketing Is Busy, But You Can't See What's Working
Campaigns are running and metrics are being reported, but you can't clearly connect marketing investment to pipeline, revenue, and growth.
Marketing Lacks Strategic Leadership
Your team is executing, but no one is setting the direction or connecting marketing to business goals.
HOW WE WORK TOGETHER
Marketing Expertise Built Around What Your Business Needs
GROWTH STRATEGY SESSION
When you need clarity fast on a critical growth or marketing challenge
A focused 6-week engagement to identify what's holding growth back and build a clear roadmap forward.
FRACTIONAL CMO ENGAGEMENT
When you need senior marketing leadership.
Ongoing marketing leadership to set strategy, align your team, and drive execution and measurable growth.
STRATEGIC ADVISOR
When your marketing foundation is in place but you need ongoing CMO-level guidance
Strategic counsel to pressure-test decisions, navigate challenges, and keep your marketing strategy moving forward.
Not sure where to start? Let's talk. I'll help you identify what's holding growth back and the right path forward.
EXPERIENCE THAT MATTERS
Trusted by Growth-Stage Companies and Global Brands
THE PROOF
Results That Move Businesses Forward
WHAT CLIENTS SAY
What It's Like To Work Together
PROCEDUREFLOW
Scott Guthrie
Chief Revenue Officer
Watch Scott share what it was like to work together on ProcedureFlow's growth strategy.
HUMAN HEALTH PROJECT
Michael Cruz, Board Member
Lisa brought both leadership and execution management, balancing strategic thinking with hands-on action. The results speak for themselves: 160% brand awareness growth and 155% increase in digital engagement.
PENTEL
Jeff Werdermen, Marketing
Lisa is a brand thought leader. That's why we called her to help with our flagship brand initiative. She helped refine our strategy, identify potential brand partners, and bring well-known brands into collaboration discussions.
The resulting Jelly Belly collaboration became the #1 selling pen on Amazon.
THE RIGHT FIT
Is a Fractional CMO Right for Your Company?
You may not need a full-time CMO, but your business may have outgrown managing marketing without senior leadership. A Fractional CMO brings the strategy and leadership you need without the full-time hire.
This is likely you if...
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Growth has plateaued or marketing isn't delivering like it once did
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Marketing needs more leadership than you have bandwidth to provide
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You team is executing, but no is connecting the pieces
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Marketing isn't clearly tied to revenue and business outcomes
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You need the strategy and systems to support your next stage of growth
ABOUT LISA
Experienced Marketing Leadership for Your Next Stage of Growth
I've spent my career helping companies identify what's getting in the way of growth and building the marketing strategy, teams, and systems to move them forward.
I bring deep marketing leadership experience to healthcare and health & wellness companies that need seasoned leadership without adding a full-time CMO.
I work alongside leadership to clarify priorities, solve the right problems, and turn strategy into measurable growth.
