STRATEGY LEADERSHIP REAL GROWTH
You're Investing in Marketing.
So Why Isn't Growth Following?
As a Fractional CMO, I help growth-stage healthcare and health & wellness companies identify what's holding growth back and build the strategy, systems, and marketing leadership needed to reach their next stage of growth.
A DIFFERENT APPROACH
More Marketing Isn't Always the Answer
Growth-stage companies rarely struggle because they aren't doing enough marketing. More often, the problem is underneath the activity - unclear priorities, weak positioning, disconnected teams, incomplete measurement, or resources invested in the wrong places.
That's where I start.
I look across the business to identify what's actually holding growth back, determine what needs to change, and focus marketing on the priorities that will have the greatest impact.
Because reaching your next stage of growth isn't about doing more. It's about knowing what to do and what not to do.
WHAT'S POSSIBLE
Imagine Marketing Working the Way It Should
Clear priorities. The right team. Smarter investment. Marketing and sales aligned around the same goals. And confidence that what you're doing is actually driving growth.
That's the goal.
WHAT'S GETTING IN THE WAY
The Problems I Solve
Growth Has Stalled
ROI Isn't Clear
Priorities Aren't Clear
Marketing Lacks Direction
You're investing in marketing, but revenue isn't moving the way it should and it's unclear what's actually holding growth back.
Campaigns are running and metrics are being reported, but you can't connect marketing investment to pipeline, revenue, and growth.
Too many initiatives, disconnected teams, and shifting priorities are spreading resources thin and slowing results.
Your team is executing, but no one is setting the direction or connecting marketing to business goals.
WAYS TO WORK TOGETHER
Expertise Built Around Your Business Needs
Growth Strategy Session
When you need clarity fast on a critical growth or marketing challenge.
A focused 6-week engagement to identify what's holding growth back and build a clear roadmap forward.
Fractional CMO Engagement
When you need CMO-level strategy and leadership.
Ongoing marketing leadership to set strategy, align your team, and drive execution and measurable growth.
Strategic Advisor
When your marketing foundation is in place but you need ongoing CMO-level guidance.
Strategic counsel to pressure-test decisions, navigate challenges, and keep your marketing strategy moving forward.
Not sure where to start? Let's talk. I'll help you identify what's holding growth back and the right path forward.
HOW I WORK
A Practical, Results-Driven Approach
1
Diagnose
Understand your business and what's holding growth back
2
Prioritize
Focus on the biggest opportunities
3
Build
Develop the strategy, plans, and systems
4
Lead
Align teams and drive execution
5
Measure
Track results and adjust for what's next
THE PROOF
Results That Move Businesses Forward
WHAT CLIENTS SAY
What It's Like To Work Together
ProcedureFlow
Scott Guthrie
Chief Revenue Officer
Watch Scott share what it was like to work together on ProcedureFlow's growth strategy.
Human Health Project
Michael Cruz, Board Member
Lisa brought both leadership and execution management. The results speak for themselves: 160% brand awareness growth and 155% increase in digital engagement.
Pentel
Jeff Werdermen, Marketing
Lisa is a brand thought leader. That's why we called her to help with our flagship brand initiative. She helped refine our strategy, identify potential brand partners, and bring well-known brands into collaboration discussions.
The resulting Jelly Belly collaboration became the #1 selling pen on Amazon.
Is a Fractional CMO Right for Your Company?
THE RIGHT FIT
You may not need a full-time CMO, but your business may have outgrown managing marketing without senior leadership. A Fractional CMO brings the strategy and leadership you need without the full-time hire.
This is likely you if...
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Growth has plateaued or marketing isn't delivering like it once did
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Marketing needs more leadership than you have bandwidth to provide
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Your team is executing, but no one is connecting the pieces
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Marketing isn't clearly tied to revenue and business outcomes
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You need the strategy and systems to support your next stage of growth
ABOUT LISA
I've Seen Marketing From Every Side of the Business
I've spent more than 20 years leading marketing across Fortune 100 companies, growth-stage businesses, and startups. I've built global brands, led transformation and growth initiatives, and worked with leadership teams navigating very different stages of business growth.
That range of experience shaped how I approach marketing today. I don't start by asking what more we should be doing. I look at the business first - where it's going, what's getting in the way, and what marketing needs to do differently to help get it there.
Today, I bring that perspective to growth-stage healthcare and health & wellness companies that need experienced marketing leadership without adding a full-time CMO.
