S6 E025 Lisa Perry, Global Brand Marketing Executive; Author, 'How To Develop A Brand Strategy' 00:39 - About Lisa Perry 00:57 - Tell us about your journey. 02:37 - What was your hypothesis when you wrote your book, "How to Develop a Brand Strategy: A Step-By-Step Guide"? 03:44 - What are the key components of a successful brand strategy? 06:15 - What are some common mistakes leaders or businesses make when developing their brand strategy? 07:27 - What would be the potential risks of not having a clear brand strategy? 09:17 - What is the role of storytelling in developing a good brand strategy? 10:57 - In the age of technology and digital marketing, how can organisations approach developing a brand strategy? 12:52 - What is the importance of having a consistent set of messages when it comes to your brand across different social media platforms? 14:23 - How can a business deal with the conflicts between brand strategy and short-term sales targets? 16:00 - How can small businesses develop a brand strategy on a limited budget? 17:58 - How can an organisation incorporate sustainability into its brand strategy? 19:07 - What strategies would you recommend to engage stakeholders in a brand strategy? 21:44 - What are some of the trends you are noticing in brand strategy that businesses, brand managers, and entrepreneurs should be aware of? In this episode of ‘The Brand Called You’, we delve into the expertise of seasoned marketer Lisa Perry, who unveils the key components and strategies essential for brand success. From defining your brand's purpose to crafting a compelling narrative, we explore how to differentiate and dominate in a crowded marketplace. Join us as we decode the secrets of brand strategy, empowering you to chart a course toward brand brilliance and resonance with your audience. About Lisa Perry - - Lisa is a Global Marketing Executive. - She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”. Enjoyed this podcast? If you learned new insights about creating an effective brand strategy, subscribe and share them with friends! Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we'd love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus. Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm. You can find us at: Website: www.tbcy.in Instagram: http://bit.ly/3HO7N06 Facebook:http://bit.ly/3YzJOaD Twitter: http://bit.ly/3wMBOXK LinkedIn: https://www.linkedin.com/company/tbcy/ YouTube: http://bit.ly/3jmBqfq Chingari: https://chingari.io/tbcypodcast Moj:http://bit.ly/3wOrmPv Josh: http://bit.ly/3WWP0nB Thanks for listening! #innovate #differentiate #dominate #brand #strategy #BrandStrategy #market #sustainability #journey #storytelling #technology #digital

Building Loyalty, 4 Strategies for Lasting Customer Connection

Many leaders believe that you can build a successful company with a unique product, by focusing on a niche market, or leveraging key relationships. In this episode of In the Now, Lisa Perry, a global brand marketing executive with more than 15 years of experience, and David Reske, CEO of Nowspeed Marketing, talk about the dangers of ignoring your brand as it grows. In order to sustain your early success and keep growing it’s critical to understand your differentiation, focus on the right segments and develop a brand that emotionally connects with your customer. Listen now to learn how to make the branding and strategy decisions that will give you a foundation for sustained growth!