Who Are They?

More Labs is a health and wellness company dedicated to creating science-backed supplements to combat modern-day stressors. Their product lineup includes Morning Recovery, Liquid Focus, Dream Well, and Aqua+. The company secured $18.9M in funding to accelerate product development and expand into widespread retail distribution.

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Where Were They Before Working With Us?

Despite early success, More Labs faced double-digit revenue declines and increasing regulatory scrutiny that required changes to their flagship product messaging. These challenges put pressure on brand visibility and overall marketing performance.

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What Problems Were They Facing?

• Declining sales resulted from regulatory restrictions weakening marketing claims and disrupting messaging.

• Gaps in brand positioning reduced relevance with core consumers.

• Underperforming marketing channels, including website, email, and influencer campaigns.

• Lack of a clear strategy to successfully expand into broader retail channels.

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What Did We Do To Solve It?

I led a comprehensive analysis and research study to identify critical areas for improvement. This included strengthening brand positioning and providing a recommended marketing strategy to re-engage consumers and support retail expansion efforts.

Key actions:

• Delivered strategic guidance to enhance brand positioning, messaging, and market relevance.

• Evaluated website, email, and influencer campaigns to address technical gaps and improve conversion rates.

• Proposed a clear, actionable roadmap to optimize marketing performance and support retail growth.

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The Results

• Achieved 30%+ sales growth through refined strategies and improved execution.

• Strategic interventions contributed to More Labs securing additional funding from a major CPG investor.

• Positioned the company for sustained growth in the competitive health and wellness market.