Who Are They?

More Labs is a health and wellness company dedicated to creating science-backed supplements to combat modern-day stressors. Their product lineup includes Morning Recovery, Liquid Focus, Dream Well, and Aqua+. The company secured $18.9M in funding to accelerate product development and expand into widespread retail distribution.

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Where Were They Before Working With Us?

More Labs had real momentum - $18.9M in funding, a growing product line, and expansion from e-commerce into retail. Then regulatory scrutiny hit, forcing changes to their core marketing claims and stripping away the messaging that had been driving growth.

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What Problems Were They Facing?

​With their flagship product claims restricted, More Labs needed to reposition without losing the consumer trust they'd built. Revenue was declining, messaging was inconsistent, and the brand needed a new strategy that could drive growth while staying compliant.

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What Did We Do To Solve It?

I rebuilt the brand and marketing strategy from the ground up, starting with audience refinement and new positioning that reconnected with core consumers without relying on restricted claims. From there I evaluated and optimized their website, email, and influencer channels.​

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The Results

30%+ sales growth through refined strategies and improved execution. Additional funding secured from a major CPG investor, positioning More Labs for sustained growth in a competitive health and wellness market.