Driving Digital Transformation with 100M+ Impressions and New Revenue Stream
Who Are They?
THQ was a leading video game developer and publisher known for its original franchises, such as Saints Row and Darksiders, as well as licensed titles including SpongeBob SquarePants, Kung Fu Panda, and Puss in Boots. The company released games across consoles, handheld devices, and PC, serving both core gamers and broader family audiences.
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Where Were They Before Working With Us?
​THQ faced intensifying pressure from industry giants like EA and Activision, alongside disappointing sales from key titles. As the gaming industry rapidly shifted to digital-first models, THQ’s legacy reliance on retail distribution limited its ability to adapt and stay competitive.
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What Problems Were They Facing?
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Overreliance on traditional retail channels
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No unified digital strategy to capture growth in mobile, app-based, and DLC markets
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Missed revenue opportunities through lack of digital monetization
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Lagging brand visibility and engagement in emerging digital channels
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What Did We Do To Solve It?
To support THQ’s digital transformation, I created and led a global digital strategy that repositioned the company for scalable, cross-platform growth. Key strategic actions included:
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Developed a mobile-first approach, launching and overseeing successful gaming app initiatives
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Introduced a monetization strategy through downloadable content (DLC)
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Oversaw the launch of Fruit Ninja: Puss in Boots and Kung Fu Panda 2 to expand reach and test new revenue models
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Secured a high-impact partnership with Rovio’s Angry Birds to elevate brand visibility through in-game advertising
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Unified internal teams around a digital-first execution plan across multiple channels
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The Results
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Generated 100M+ impressions through the Angry Birds partnership promoting Rio
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Delivered 625K+ downloads in 60 days for Fruit Ninja: Puss in Boots, achieving 40%+ ROI
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Reached top app store rankings: Fruit Ninja (#2 paid app) and Kung Fu Panda 2 (#8 paid app, #1 kids app)
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Opened new revenue streams through mobile and DLC innovation
Andy Hodgson
Vice President
Global Brand Management
"Lisa has a deep understanding and background in global brand management and consumer marketing. Lisa's experience and responsibilities included world-class brand marketing, social media marketing, global communications among other areas.
Lisa's experience in taking brands to digital and her deep knowledge of entertainment is second to none. Lisa has pulled of some of the most integrated marketing campaigns I have ever seen."
Karly Young
Strategic Advisor
"Lisa Perry is a multifaceted marketer and one of the sharpest strategists in the industry. She has a remarkable talent for analyzing new and/or existing product(s) from a holistic POV, then dissecting its core essence to position, market, and sell it across multiple global channels.
While at THQ, Lisa pioneered the kids’ digital & mobile marketing initiatives—implementing FaceBook & Twitter campaigns, website engagements, SEO (YouTube & Google), DLC and unlockable content for several premium kids brands such as SpongeBob, Puss ‘n Boots and Kung Fu Panda.
Lisa knows how to reach consumers in any medium with an eye always on driving awareness and achieving ROI. And she delivers. Her group alone was responsible for more than $175M in global video game sales—no small feat."
Alison Quirion
Vice President
Global Brand Management
"Lisa led the group in transitioning into a globally responsible team and implemented new procedures to support that transition. Lisa also was responsible for maximizing the marketing value of her products based on licenses, achieving many successes in a challenged marketplace."