How To Develop A Brand Strategy
A Step-By-Step-Guide

This book distills the exact step‑by‑step framework I’ve used to drive growth for companies from startups to $25B global brands.

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It’s a practical, action‑oriented guide for leaders who want to:

• Clarify their brand’s positioning

• Build a strategy that connects with customers

• Create a foundation for long‑term growth

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This step-by-step guide is a resource for leaders who want to understand how I think about brand strategy and the same approach I bring to my Fractional CMO engagements.

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⭐️⭐️⭐️⭐️⭐️ “As someone new to branding, this book was a game‑changer… simple explanations, real‑life examples, and templates that were a lifesaver.” 

— Loren

⭐️⭐️⭐️⭐️⭐️ “A treasure trove with excellent examples, a step‑by‑step guide and resources I refer back to when working with clients.” 

— M. Dawson

⭐️⭐️⭐️⭐️⭐️ “Blends examples from her extensive career with big brands… easy‑to‑use templates make it a must‑read for any company grappling with their brand.” 

— Sean