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How To Develop A Brand Strategy
A Step-By-Step-Guide

Discover how to develop a powerful brand strategy with Lisa Perry's step-by-step guide. Learn foundational elements, gain real-world insights, leverage templates for implementation, and drive business growth to stand out in the marketplace by building your brand leadership.
Available at Amazon: Discover how to develop a powerful brand strategy with Lisa Perry's step-by-step guide. Learn foundational elements, gain real-world insights, leverage templates for implementation, and drive business growth to stand out in the marketplace by building your brand leadership.

Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.

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A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.

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This book provides a step-by-step brand strategy guide for you to be able to put into action immediately. Drawing from my extensive experience in branding, gained from working with renowned companies such as The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision as well as emerging growth start-ups throughout my career, this guide is a culmination of real-world insights to empower your brand journey.

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In this book, you'll learn:

  • The foundational elements of a brand strategy

  • The benefits for you and your organization

  • Real-world examples

  • Templates for implementation

 

This book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.

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