Driving Week-Over-Week Patient Acquisition for Chronic Pain Program

Who Are They?

Aivo Health is a digital health company revolutionizing chronic pain treatment by targeting the brain to remodel neural pathways. Their innovative program combines years of research with personalized digital solutions, including therapeutic content like meditation, pain education, goal setting, and habit building. Avio's mission is to help individuals lead pain-free lives through science-backed methods, personal coaching, and progress tracking.

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Where Were They Before Working With Us?

Backed by $2.4 million in funding from investors, Avio Health set out to reverse chronic low back pain in one million people by 2025. Their first clinical trial delivered promising results, with 49% of participants achieving meaningful pain relief using their proven approach.

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What Problems Were They Facing?

Aivo Health had real clinical results but no marketing foundation to scale them. Positioning was unclear, messaging was too technical for a consumer audience, acquisition channels were fragmented, and there was no SEO strategy or performance tracking in place. The core problem was the absence of a cohesive strategy connecting all the pieces.

 

What Did We Do To Solve It?

We built the marketing foundation from scratch - starting with positioning and messaging that translated their science-backed approach into something a patient could actually connect with. From there we defined the right audience, stood up an SEO strategy, launched digital ad campaigns across channels, and brought in healthcare professionals to strengthen clinical credibility. Every piece was built to work together.

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The Results

​Week-over-week patient acquisition growth. Stronger brand visibility in a crowded digital health market. And a program that healthcare professionals wanted to endorse — because the content and credibility infrastructure finally matched the clinical results.​​

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