Driving Week-Over-Week Patient Acquisition for Chronic Pain Program

Who Are They?
Aivo Health is a digital health company revolutionizing chronic pain treatment by targeting the brain to remodel neural pathways. Their innovative program combines years of research with personalized digital solutions, including therapeutic content like meditation, pain education, goal setting, and habit building. Avio's mission is to help individuals lead pain-free lives through science-backed methods, personal coaching, and progress tracking.

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Where Were They Before Working With Us?
Backed by $2.37 million in funding from four investors, Avio Health set out to reverse chronic low back pain in one million people by 2025. Their first clinical trial delivered promising results, with 49% of participants achieving meaningful pain relief using their proven approach.

 

What Problems Were They Facing?
Avio Health faced several challenges in scaling its user base and building brand visibility in a competitive digital health market:

• Unclear brand positioning made it difficult to stand out and connect with the right audience.

• Messaging lacked clarity, which limited the ability to explain their science-driven approach in an engaging and accessible way.

• Audience targeting needed refinement to align marketing efforts with those most likely to convert.

• A lack of cohesive marketing strategy to guide acquisition efforts.

• No formal SEO strategy was in place to drive organic visibility and attract qualified leads.

• Acquisition channels lacked cohesion, and content production was insufficient to support sustained growth.

• Limited KPI measurement and tracking to inform decision-making and drive growth.

 

What Did We Do To Solve It?
We led the development of a comprehensive brand and marketing strategy to address Avio Health's core growth barriers. This included:

• Refining the brand positioning and identifying the right audience segments to target.

• Clarifying messaging to make the company's science-backed approach more accessible and engaging.

• Creating new content to support digital advertising, coaching credibility, and user engagement.

• Implementing a targeted SEO strategy to improve organic visibility and attract qualified traffic.

• Leading digital ad campaigns across channels to increase brand exposure and drive acquisition.

• Collaborating with healthcare professionals to strengthen brand credibility and support adoption.

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The Results

• Achieved week-over-week patient acquisition growth through refined strategy and optimized campaigns.

• Strengthened Avio Health's brand visibility in the competitive digital health market.

• Enhanced program credibility by partnering with healthcare professionals and delivering content that resonated with users.

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