$125M Product Launch Powers Turnaround
Who Are They?
ConAgra Brands is a leading U.S. consumer packaged goods company, known for its brands such as Hunt’s, Orville Redenbacher's, and Healthy Choice. With a broad portfolio of over 100 brands, ConAgra has long focused on delivering innovative and value-added products across the food category.
​
Where Were They Before Working With Us?
Despite having 27 brands with over $100M in annual retail sales, ConAgra was facing consistent revenue declines. To shift course and unlock growth, the company aimed to generate $200M in incremental revenue through breakthrough innovation and fresh go-to-market strategies.
​
What Problems Were They Facing?
ConAgra's declining sales trajectory underscored the need for bold innovation. Their existing product lines were no longer delivering the growth needed, and the company required a scalable, incremental platform that could generate immediate revenue while reinvigorating stagnant categories.
​
What Did We Do To Solve It?
-
Led the creation and launch of ConAgra's first incremental growth platform, a new meal solutions initiative.
-
Developed and introduced Homestyle Bakes, a meal-in-a-box product designed for busy families.
-
Oversaw positioning, packaging, and campaign execution for launch.
-
Ran four regional test markets to validate product-market fit.
-
Drove cross-functional alignment to accelerate rollout
​
The Results
-
Generated $125M in revenue across four test markets
-
Delivered 10% growth in the category
-
Became the #1 best-selling new product in its segment
-
Earned executive approval for an expedited national launch
​
Katie Ryan Kurtz
Product Management
"Lisa is strategic, creative, and energetic. She sees the big picture AND is great at managing details. She has an amazing personality and is great motivator to those who work with and for her."
David Rohdy
New Business & Strategy
"Lisa was primarily responsible for establishing the first totally incremental growth platform that ConAgra Products has launched. Lisa’s energy, enthusiasm, strong communications skills, and risk taking served her well.”