Who Are They?

More Labs is a health and wellness company dedicated to creating science-backed supplements that combat modern-day stressors. Their mission is to help people live smarter and do more. Key products include Morning Recovery, a liver-boosting hangover drink; Liquid Focus, a nootropic beverage to enhance focus; Dream Well, a holistic sleep solution; and Aqua+ a powdered drink with immunity and probiotic varieties. More Labs emphasizes the use of natural ingredients and backs their products with clinical data.

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Where Were They Before Working With Us?

Prior to our engagement, More Labs was focused on expanding its product lineup and distribution network. By 2021, the company was expanding its distribution network from its initial e-commerce focus to a widespread retail distribution. During this period, More Labs had secured $18.9 million in funding, to fuel product development and overall business expansion. This financial backing provided the company with the resources needed to innovate and scale their operations in a rapidly evolving industry.

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What Problems Were They Facing?

Despite initial success, More Labs was experiencing double-digit revenue declines. Additionally, More Labs faced regulatory scrutiny regarding marketing claims for their flagship product, Morning Recovery. As a result, they were required to tone down hangover recovery claims and remove specific taglines and hashtags related to liver health. These regulatory constraints posed a significant challenge to their marketing strategy and brand messaging. More Labs needed a marketing partner that could help them navigate these complex issues, develop a robust brand and marketing strategy to drive revenue and reconnect with their core consumer base while adhering to regulatory requirements.

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What Did We Do To Solve It?

To address More Labs’ challenges, we conducted a comprehensive approach. We began with an in-depth analysis and research study to identify areas for improvement, focusing on target audience refinement and brand positioning enhancements. This analysis allowed us to develop key brand strategies aimed at driving increased engagement and visibility. We continued our thorough performance evaluation by assessing their website, email marketing campaigns, and influencer strategy. Our recommendations identified immediate opportunities to improve efficiency and boost conversion rates, providing a clear roadmap for enhancing More Labs' marketing performance. These efforts, as part of a collaborative team approach, resulted in a 30%+ sales increase and secured additional funding from a major CPG investor. This success positioned More Labs for sustained growth in the competitive health and wellness market.