The Make-Or-Break Difference: Your Brand Position
Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...
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The Executive's Marketing Playbook
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Lisa Perry
Nov 14, 20234 min read
It Pays To Deliver On Your Brand Promise
Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...
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Lisa Perry
Nov 13, 20233 min read
How To Stand Out From The Crowd With A USP
Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...
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Lisa Perry
Nov 13, 20233 min read
4 Ways To Build Customer Loyalty
Photo Credit: iStock - Olelole The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving...
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Lisa Perry
Nov 13, 20232 min read
Connect With Consumers On An Emotional Level
Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
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Lisa Perry
Nov 12, 20236 min read
Drive Conversions With The Right Audience
Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...
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Lisa Perry
Nov 12, 20233 min read
“Everyone” Is Not Your Customer
Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...
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Lisa Perry
Nov 12, 20233 min read
Mistakes CEOs Make During Strategic Planning
Photo Credit: Pexels - Amina Filkins In this article, I'll provide you with an analysis user guide, complete with templates and examples...
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Lisa Perry
Nov 12, 20234 min read
4 Steps To Develop Brand Values
Photo Credit: iStock - relif Let's first take a look at how your core values can positively impact your brand. Why Do Your Brand Values...
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Lisa Perry
Nov 12, 20233 min read
What Are Brand Values?
Understanding What Is Brand Value Since brand values are such a key part of developing your overall brand strategy, let's dive into...
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Lisa Perry
Nov 12, 20232 min read
How To Develop A Brand Purpose
How To Develop Your Brand Purpose So, where do we start? This article provides three steps you can take to develop your unique brand...
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Lisa Perry
Nov 12, 20232 min read
Why Purpose-Driven Brands Are Successful
Why Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...
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