The Executive's Marketing Playbook

What's The Secret Power That The Most Loved Brands Have? Their Personality Photo Credit: Pexels - Rafael Barros A dear friend of mine,...

Pay Attention To The Metaverse Photo Credit - iStock - Cemile Bingol The metaverse is coming. Are you prepared? If you are struggling to...

#1 Rookie Mistake You Don't Want To Make In Your Messaging Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large...

Desperate vs Dialed In: Which Companies Got Emotional Branding Right? Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond...

Why "Buy My Product" Looks Desperate Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those...

Creating A Tagline That Packs A Punch Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the...

Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...

The High Cost Of Not Knowing Your Target Audience Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage...

Trends Disrupting Consumer Brands In 2022 Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target...

How To Create A Value Proposition That's Valuable Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value...

Why A Brand Architecture Matters Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps...

Shape Perceptions With Brand Messaging Framework Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can...