The Executive's Marketing Playbook

Photo Credit: Lisa Perry According to data, 95% of startups fail. That's a staggering number. As an entrepreneur, our most valuable...

Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...

Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the...

Photo Credit: Pexels - Tima Miroshnichenko Marketers today are constantly trying to stay ahead of the curve with their brands in this...

Photo Credit: Pexels - Fauxels Check out the 2023 LinkedIn's Jobs on the Rise list revealing the 25 fastest-growing job titles over the...

Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....

Photo Credit: iStock - MediaProduction Do you remember your first space experience? I had many growing up. My first was seeing the Star...

Photo Credit: Pexels - Polina Zimmerman It's important to keep in mind that the process of developing the marketing plan is just as...

Photo Credit: iStock - oersin As a marketer, it is important to connect your work to business results. When you do, you will have...

Photo Credit: iStock - JackF As you develop your 2020 marketing strategy, it’s important to be on top of the latest trends and leverage...