Lisa PerryNov 16, 20233 min#1 Rookie Mistake You Don't Want To Make In Your MessagingPhoto Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...
Lisa PerryNov 16, 20234 minDesperate Vs. Dialed In: Which Companies Got Emotional Branding Right?Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
Lisa PerryNov 16, 20233 minWhy "Buy My Product" Looks DesperatePhoto Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
Lisa PerryNov 16, 20232 minCreating A Tagline That Packs A PunchPhoto Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...