Lisa's Blog

Beyond The Myth: Why Effective Branding Is Crucial For Business Success

Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

Sonic Branding: What Is It & Why Is It Important?

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Take Charge Of Your Visual Identity To Make It Truly Unique

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

Space Marketing: It's Time To Plan Your Brand's Future

Photo Credit: iStock - MediaProduction Do you remember your first space experience? I had many growing up. My first was seeing the Star...

Creating A Tagline That Packs A Punch

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

How To Create A Value Proposition That's Valuable

Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value proposition can be hugely successful for a business,...

Shape Perceptions With Brand Messaging Framework

Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...

It Pays To Deliver On Your Brand Promise

Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...

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