How To Achieve Successful Strategic Partnerships
Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the...
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The Executive's Marketing Playbook
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Lisa Perry
Nov 19, 20234 min read
Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...
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Lisa Perry
Nov 19, 20234 min read
Overstimulated Branding: The New Trend That’s Capturing Consumers' Attention
Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...
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Lisa Perry
Nov 18, 20236 min read
6 Powerful Ways To Inspire Emotion With Storytelling
Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...
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Lisa Perry
Nov 18, 20232 min read
4 Fastest-Growing Marketing Job Titles & What It Means For The Workforce
Photo Credit: Pexels - Fauxels Check out the 2023 LinkedIn's Jobs on the Rise list revealing the 25 fastest-growing job titles over the...
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Lisa Perry
Nov 18, 20233 min read
How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....
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Lisa Perry
Nov 16, 20234 min read
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
Nov 16, 20234 min read
Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
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Lisa Perry
Nov 16, 20232 min read
Creating A Tagline That Packs A Punch
Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
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Lisa Perry
Nov 12, 20233 min read
“Everyone” Is Not Your Customer
Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...
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Lisa Perry
Nov 9, 20233 min read
How Business Leaders Can Thrive Through Chaos
Photo Credit: Pexels - Ketut Subiyanto I grew up as a “latchkey” kid with both parents working. My routine involved walking home from...
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