The Executive's Marketing Playbook

Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the...

Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...

Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...

Photo Credit: Pexels - Fauxels Check out the 2023 LinkedIn's Jobs on the Rise list revealing the 25 fastest-growing job titles over the...

Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...

Photo Credit: Pexels - Ketut Subiyanto I grew up as a “latchkey” kid with both parents working. My routine involved walking home from...