How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...
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Lisa Perry
- Nov 21, 2023
- 5 min
Cultivating Engaged Brand Communities
Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...
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Lisa Perry
- Nov 19, 2023
- 4 min
Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...
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Lisa Perry
- Nov 18, 2023
- 7 min
The Secret To Building Brand Loyalty
Photo Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently...
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Lisa Perry
- Nov 18, 2023
- 3 min
How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....
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Lisa Perry
- Nov 17, 2023
- 5 min
Sonic Branding: What Is It & Why Is It Important?
Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....
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Lisa Perry
- Nov 16, 2023
- 4 min
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
- Nov 16, 2023
- 3 min
#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...
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Lisa Perry
- Nov 16, 2023
- 4 min
Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
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Lisa Perry
- Nov 16, 2023
- 2 min
Creating A Tagline That Packs A Punch
Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
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Lisa Perry
- Nov 13, 2023
- 3 min
4 Ways To Build Customer Loyalty
Photo Credit: iStock - Olelole The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving...
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Lisa Perry
- Nov 13, 2023
- 2 min
Connect With Consumers On An Emotional Level
Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
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Lisa Perry
- Nov 12, 2023
- 4 min
4 Steps To Develop Brand Values
Photo Credit: iStock - relif Let's first take a look at how your core values can positively impact your brand. Why Do Your Brand Values...
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Lisa Perry
- Nov 11, 2023
- 6 min
The Importance Of Branding For Your Business
If there is one thing I've learned from my years of helping brands tell their story it's that successful businesses struggle to survive...
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