The Executive's Marketing Playbook

Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...

Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...

Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

Photo Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently...

Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

Photo Credit: iStock - Olelole The brand pyramid is an outstanding marketing tool that lays the foundation of a strong brand: driving...

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

Photo Credit: iStock - relif Let's first take a look at how your core values can positively impact your brand. Why Do Your Brand Values...

If there is one thing I've learned from my years of helping brands tell their story it's that successful businesses struggle to survive...