The Executive's Marketing Playbook

How Challenger Brands Can Steal The Thunder Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two sides of the same coin. Among brands, we can broadly categorize them as leaders, followers, and challengers. Our focus here lies on challenger brands—businesses that fearlessly compete against established players, aiming to disrupt the market and redefine consumer perceptions. Their mission is to

Cultivating Engaged Brand Communities Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power influence. Barbie enthusiasts are adorning themselves and their lives with everything pink, while Beyonce’s devoted fans fuel a surge in sequins and chrome outfits. Taylor Swift’s dedicated following “Swifties” has taken an unexpected turn (due to her budding Travis Kelce romance), with fans snatching up NFL m

How To Achieve Successful Strategic Partnerships Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with...

Why Effective Branding Is Crucial For Business Success Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While it is widely acknowledged that branding plays a crucial role in building recognition and reputation, there are instances where businesses have experienced initial success without extensive branding efforts. This article delves into the notion that while branding may not always be a prereq

Overstimulated Branding Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span. In fact, consumers spend anywhere from 10-13 seconds making a purchase decision. With countless brands buying for consumers’ limited attention spans, standing out from the crowd is crucial for success. By capturing and holding consumer attention, brands can create meaningful connections, build brand loyalty, and ultimately drive

6 Powerful Ways To Inspire Emotion With Storytelling Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got...

How To Create A Successful Crisis Communication Plan Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm...

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Identify The Heart & Soul Of Your Brand Through Your Brand Essence Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s...

What's The Secret Power That The Most Loved Brands Have? Their Personality Photo Credit: Pexels - Rafael Barros A dear friend of mine,...

#1 Rookie Mistake You Don't Want To Make In Your Messaging Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large...

Desperate vs Dialed In: Which Companies Got Emotional Branding Right? Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond...

Why "Buy My Product" Looks Desperate Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those...

Creating A Tagline That Packs A Punch Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase “I’m Lovin’ It” evokes the golden arches and those who love tasty food that is convenient and easy on the pocket. In this article, we’ll address three critical questions: What is a tagline? Do you need a tagline? How do you create a tagline? What Is A Tagline? Before you decide whether a tagline is i

Why A Brand Architecture Matters Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps...

Connect With Consumers On An Emotional Level Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need...

Everyone Is Not Your Customer Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information...

Creating Impactful Marketing Plans Photo Credit: Pexels - Polina Zimmerman It's important to keep in mind that the process of developing...

How Business Leaders Can Thrive Through Chaos Photo Credit: Pexels - Ketut Subiyanto I grew up as a “latchkey” kid with both parents...

Top 2020 Marketing Trends to Incorporate Photo Credit: iStock - JackF As you develop your 2020 marketing strategy, it’s important to be on top of the latest trends and leverage them quickly to drive business growth. Here are the top marketing trends that you should consider investing your time and resources in to guide you in 2020. Shoppable Posts Shoppable posts have been gaining traction for a couple of years now. By 2020, social shopping will be the new norm. Shoppable