How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...
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The Executive's Marketing Playbook
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Lisa Perry
Nov 21, 20235 min read
Cultivating Engaged Brand Communities
Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...
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Lisa Perry
Nov 20, 20238 min read
Rebranding In The Music World: How Artists Transform Their Image For Impact
Photo Credit: Shutterstock Success in the music business has never been an easy journey or an overnight success story for anyone....
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Lisa Perry
Nov 19, 20237 min read
How To Achieve Successful Strategic Partnerships
Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the...
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Lisa Perry
Nov 19, 20234 min read
Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...
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Lisa Perry
Nov 19, 20234 min read
Overstimulated Branding: The New Trend That’s Capturing Consumers' Attention
Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...
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Lisa Perry
Nov 18, 20236 min read
6 Powerful Ways To Inspire Emotion With Storytelling
Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...
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Lisa Perry
Nov 18, 20233 min read
How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....
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Lisa Perry
Nov 16, 20235 min read
Sonic Branding: What Is It & Why Is It Important?
Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....
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Lisa Perry
Nov 16, 20235 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
Nov 16, 20234 min read
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
Nov 16, 20233 min read
#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...
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Lisa Perry
Nov 16, 20234 min read
Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
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Lisa Perry
Nov 16, 20233 min read
Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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Lisa Perry
Nov 16, 20232 min read
Creating A Tagline That Packs A Punch
Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
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Lisa Perry
Nov 15, 20235 min read
Why A Brand Architecture Matters
Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...
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Lisa Perry
Nov 13, 20232 min read
Connect With Consumers On An Emotional Level
Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
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Lisa Perry
Nov 12, 20233 min read
“Everyone” Is Not Your Customer
Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...
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Lisa Perry
Nov 11, 20236 min read
Creating Impactful Marketing Plans
Photo Credit: Pexels - Polina Zimmerman It's important to keep in mind that the process of developing the marketing plan is just as...
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Lisa Perry
Nov 9, 20233 min read
How Business Leaders Can Thrive Through Chaos
Photo Credit: Pexels - Ketut Subiyanto I grew up as a “latchkey” kid with both parents working. My routine involved walking home from...
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