How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...
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The Executive's Marketing Playbook
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Lisa Perry
Nov 21, 20235 min read
Cultivating Engaged Brand Communities
Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...
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Lisa Perry
Nov 18, 20236 min read
6 Powerful Ways To Inspire Emotion With Storytelling
Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...
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Lisa Perry
Nov 16, 20234 min read
Take Charge Of Your Visual Identity To Make It Truly Unique
Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...
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Lisa Perry
Nov 16, 20235 min read
5 Brand Pillars That Are The Foundation Of Your Brand
Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...
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Lisa Perry
Nov 16, 20235 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
Nov 16, 20234 min read
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
Nov 16, 20234 min read
Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
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Lisa Perry
Nov 16, 20233 min read
Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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Lisa Perry
Nov 16, 20232 min read
Creating A Tagline That Packs A Punch
Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
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Lisa Perry
Nov 15, 20234 min read
Emotional Branding: Marketing To The Heart
Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...
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Lisa Perry
Nov 15, 20234 min read
The High Cost Of Not Knowing Your Target Audience
Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...
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Lisa Perry
Nov 15, 20235 min read
Why A Brand Architecture Matters
Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...
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Lisa Perry
Nov 15, 20236 min read
Shape Perceptions With Brand Messaging Framework
Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...
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Lisa Perry
Nov 15, 20233 min read
The Make-Or-Break Difference: Your Brand Position
Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...
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Lisa Perry
Nov 14, 20234 min read
It Pays To Deliver On Your Brand Promise
Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated...
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Lisa Perry
Nov 13, 20233 min read
How To Stand Out From The Crowd With A USP
Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...
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Lisa Perry
Nov 12, 20236 min read
Drive Conversions With The Right Audience
Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...
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Lisa Perry
Nov 12, 20233 min read
“Everyone” Is Not Your Customer
Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...
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Lisa Perry
Nov 12, 20234 min read
4 Steps To Develop Brand Values
Photo Credit: iStock - relif Let's first take a look at how your core values can positively impact your brand. Why Do Your Brand Values...
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