The Executive's Marketing Playbook

How Challenger Brands Can Steal The Thunder Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually...

Cultivating Engaged Brand Communities Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities...

6 Powerful Ways To Inspire Emotion With Storytelling Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got...

Take Charge Of Your Visual Identity To Make It Truly Unique Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney...

Brand Pillars Are The Foundation Of Your Brand Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and...

Identify The Heart & Soul Of Your Brand Through Your Brand Essence Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s...

What's The Secret Power That The Most Loved Brands Have? Their Personality Photo Credit: Pexels - Rafael Barros A dear friend of mine,...

Desperate vs Dialed In: Which Companies Got Emotional Branding Right? Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond...

Why "Buy My Product" Looks Desperate Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those...

Creating A Tagline That Packs A Punch Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the...

Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...

The High Cost Of Not Knowing Your Target Audience Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage...

Why A Brand Architecture Matters Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps...

Shape Perceptions With Brand Messaging Framework Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can...

Your Brand Position Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the...

It Pays To Deliver On Your Brand Promise Photo Credit: iStock - CatLane Do you remember the Pepsi challenge? It was a legendary marketing...

How To Stand Out From The Crowd With A USP Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make...

Drive Conversions With The Right Audience Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your...

Everyone Is Not Your Customer Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information...

4 Steps To Develop Brand Values Photo Credit: iStock - relif Let's first take a look at how your core values can positively impact your...