The Executive's Marketing Playbook

Overstimulated Branding Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span. In fact, consumers spend anywhere from 10-13 seconds making a purchase decision. With countless brands buying for consumers’ limited attention spans, standing out from the crowd is crucial for success. By capturing and holding consumer attention, brands can create meaningful connections, build brand loyalty, and ultimately drive

Identify The Heart & Soul Of Your Brand Through Your Brand Essence Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s...

#1 Rookie Mistake You Don't Want To Make In Your Messaging Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large...

Why "Buy My Product" Looks Desperate Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those...

How To Create A Value Proposition That's Valuable Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value...

Your Brand Position Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the...