The Executive's Marketing Playbook

Overstimulated Branding Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second...

Identify The Heart & Soul Of Your Brand Through Your Brand Essence Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s...

#1 Rookie Mistake You Don't Want To Make In Your Messaging Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large...

Why "Buy My Product" Looks Desperate Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those...

How To Create A Value Proposition That's Valuable Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value...

Your Brand Position Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the...