Overstimulated Branding: The New Trend That’s Capturing Consumers' Attention
Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...
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The Executive's Marketing Playbook
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Lisa Perry
Nov 16, 20235 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
Nov 16, 20233 min read
#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...
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Lisa Perry
Nov 16, 20233 min read
Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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Lisa Perry
Nov 15, 20233 min read
How To Create A Value Proposition That's Valuable
Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value proposition can be hugely successful for a business,...
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Lisa Perry
Nov 15, 20233 min read
The Make-Or-Break Difference: Your Brand Position
Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...
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