Building a Stronger Marketing Foundation to Drive 160% Awareness Growth

The Company

Human Health Project (HHP) is a nonprofit organization dedicated to advancing global health equity through peer-to-peer support, accessible educational content, and real-world health data. The organization empowers individuals to make informed healthcare decisions through trusted, community-driven resources.​

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The Challenge

HHP had a strong mission and meaningful programming, including virtual workshops and health education, but brand visibility was low and engagement had stagnated. Marketing efforts lacked the structure, coordination, and strategic direction needed to build awareness and engage its audiences more effectively.

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The Approach

​Provided marketing leadership to assess what was working, identify gaps, and bring greater structure and focus to HHP's marketing efforts. The work centered on strengthening the marketing function and creating a more coordinated approach to increasing awareness and engagement. Key initiatives included:

• Rebuilt and provided leadership to the marketing team

• Established clearer marketing priorities and greater coordination across initiatives

• Strengthened targeting, positioning, and messaging

• Developed an integrated approach to content, digital marketing, and audience engagement

• Introduced greater structure and accountability to marketing execution

• Established measurement to track performance and inform ongoing decisions​

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The Results

The more focused and coordinated marketing approach increased HHP's visibility and audience engagement

• 160% increase in brand awareness

• 155% increase in digital engagement

• Beyond the performance gains, HHP had a stronger marketing foundation, clearer direction, and a more coordinated team to support its mission and continued growth.

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