246% Revenue Growth & $850M Acquisition
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The Company
​Origin House was a fast-growing cannabis company operating in key U.S. and Canadian markets. With five licensed facilities, the company provided distribution, manufacturing, cultivation, and marketing services and brought 13 branded products to the California market. Its goal was to become a global cannabis leader by expanding its infrastructure and building a scalable portfolio of recognizable, premium brands.
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The Challenge
As Origin House grew rapidly through mergers and acquisitions, it struggled to manage its expanding portfolio of brands. Without a cohesive brand or go-to-market strategy, the company experienced inefficiencies and inconsistent performance across its product lines. These gaps made it difficult to differentiate in a competitive market, maximize distribution, and realize its full revenue potential.
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Limited retail penetration, reaching only 20% of dispensaries
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Low consumer awareness and weak brand differentiation
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Inefficient portfolio management due to lack of a unified brand strategy
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Lost market share, stagnant growth, and risk of missed acquisition opportunities
The Approach
We led a comprehensive brand and growth strategy to address underperformance, strengthen the brand portfolio, and position Origin House for market leadership and continued growth.
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Conducting a competitive audit to identify gaps in revenue, awareness, and loyalty.
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Refreshing the brand identity and launched a new product line with updated packaging and flavor extensions
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Implementing a content marketing strategy, in-store merchandising upgrades, incentive programs, and product demos for top retail accounts.
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Deployed a multi-channel marketing strategy to drive awareness and trial across California.
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The Results
The brand and growth strategy contributed to stronger business performance and helped position Origin House for continued growth.
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Contributed to 246% revenue growth through improvements in brand strategy, product presentation, and market execution.
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Secured an industry award for the new product line.
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Supported the company's $850M acquisition by Cresco Labs, cementing its position as a market leader.
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Need a stronger brand and marketing strategy to accelerate growth?
Swan Lee, Origin House
“Lisa is an enthusiastic leader with a brilliant mind and engaging presence! Her broad-minded approach, exceptional expertise in the CPG space, and unrelenting ingenuity has won her much praise and admiration.”
What Colleagues Say
Will McMahon,Origin House
"Lisa is a strong leader with experience formulating strategic brand direction. She helped build strategies that amplified the Origin House brand portfolios. She has a wealth of knowledge in new product extensions, CPG, and has a passion for helping her team succeed."
Alexandra Gutierrez, Origin House
"With her branding expertise she made sure all our portfolio brands were being built from the ground up in order to properly execute marketing plans."