BOOK
How to Develop a Brand Strategy:
A Step-by-Step Guide
Written by Fractional CMO, Lisa Perry, How To Develop A Brand Strategy distills the principles and step-by-step approach I’ve used to build brands and drive growth for companies ranging from startups to $25B global brands.
It’s a practical, action‑oriented guide for leaders who want to:
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Clarify their brand’s positioning
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Build a strategy that connects with customers
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Create a foundation for long‑term growth
Drawing on more than 20 years of experience building and growing brands, the book translates strategic brand thinking into a practical process leaders can apply to their own businesses.
What Readers Are Saying
Reader Reviews on Amazon
“As someone new to branding, this book was a game‑changer… simple explanations, real‑life examples, and templates that were a lifesaver.”
— Loren
“A treasure trove with excellent examples, a step‑by‑step guide and resources I refer back to when working with clients.”
— M. Dawson
“Blends examples from her extensive career with big brands… easy‑to‑use templates make it a must‑read for any company grappling with their brand.”
— Sean
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