I've spent more than 20 years leading marketing across Fortune 100 companies, growth-stage businesses, and startups. That experience has shown me that when growth gets harder, the answer isn't always more marketing. Often, the business has evolved and the marketing strategy, organization, or capabilities haven't evolved with it.

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That's the perspective I bring to my work today. As a Fractional CMO, I work with growth-stage companies to identify what's holding growth back, establish the right priorities, and build the strategy, systems, and marketing leadership needed to move the business forward.

 

A Track Record of Driving Growth

​​​I bring a proven track record of building brands, accelerating growth, and transforming underperforming businesses across Fortune 100 companies, growth-stage businesses, and startups.

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Strategy & Leadership That Drives Results

​​​I don't stop at strategy, I establish clear priorities and KPIs, align the right people and resources against them, and lead teams and partners with the focus and accountability needed to drive measurable results.

 

Systems & Strategies Built to Scale

​​​I build the marketing strategy, systems, processes, and measurement companies need to move beyond disconnected tactics and create a more focused, repeatable approach to growth.

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Fractional CMO Experience That Accelerates Impact

My depth and breadth of experience allow me to get up to speed quickly, identify what matters most, and move teams into action - accelerating progress without sacrificing strategic rigor. ​​

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20+ Years of Marketing Leadership Experience

My experience spans Fortune 100 companies, growth-stage businesses, and startups, including The Coca-Cola Company, The Walt Disney Company, ConAgra Brands, Activision, and healthcare and health & wellness companies. I'm also the author of How to Develop a Brand Strategy and regularly share marketing strategy and leadership insights through speaking engagements, podcasts, and thought leadership.

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When Does a Growth-Stage Company Need a Fractional CMO?

As companies grow, marketing often becomes more complex before the leadership structure catches up. A Fractional CMO may make sense when:

 

Marketing activity is increasing, but growth isn't. More campaigns, channels, agencies, or people aren't producing the expected return.

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Execution is happening without enough strategic leadership. Teams and partners are doing the work, but no one is setting priorities, connecting investments, and holding the whole picture accountable.

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The CEO is still driving key marketing decisions. Marketing has become too complex to manage alongside the rest of the business.

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It's difficult to tell what's actually working. There's plenty of activity and data, but not enough clarity around what's contributing to growth and revenue.

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The business has evolved, but marketing hasn't evolved with it. The strategy, team, systems, or capabilities that got the company here many not be what it needs next.

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These signs don't automatically mean you need a Fractional CMO. The first step is identifying what's actually holding growth back and determining whether the gap is strategy, leadership, people, systems, execution, measurement or something outside marketing altogether.

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Ready to Scale Smarter?

Let's talk about what's holding growth back and where experienced marketing leadership could make the greatest impact.