Driving Week-Over-Week Patient Acquisition for a Digital Health Program
An integrated brand and marketing strategy helped Aivo achieve consistent week-over-week patient acquisition growth
The Company
Aivo Health is a digital health company providing science-backed, personalized solutions for people living with chronic pain. The company had raised $2.37 million from investors, with clinical trial results showing meaningful pain relief among 49% of participants.
The Challenge
Aivo had a strong solution and promising clinical results, but its marketing wasn't positioned to efficiently support patient acquisition and growth.
The brand lacked clear positioning and messaging, audience targeting needed greater precision, and acquisition efforts weren't operating as one cohesive strategy. SEO had not been formally developed, content was limited, channels were disconnected, and KPI tracking made it difficult to understand what was driving performance.
The opportunity was to create a more integrated approach that connected the brand, audience, content, acquisition channels, and measurement around a common growth strategy.
The Approach
We developed an integrated brand and marketing strategy designed to strengthen Aivo's positioning and create a more effective patient acquisition engine.
The work brought together brand strategy, audience targeting, messaging, content, SEO, digital advertising, healthcare professional engagement, and performance measurement so that each component supported the same growth objective.
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Refined brand positioning and audience targeting
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Clarified messaging to better communicate Aivo's value to prospective patients
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Developed content to support awareness, education, and patient acquisition
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Implemented an SEO strategy to strengthen organic visibility
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Led digital advertising campaigns focused on reaching and converting target audiences
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Collaborated with healthcare professionals to expand awareness and credibility
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Strengthened KPI tracking to better understand performance and inform ongoing optimization
The Results
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Achieved week-over-week patient acquisition growth
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Strengthened brand visibility in a competitive digital health market
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Built healthcare professional credibility and advocacy around the program
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Established an integrated marketing foundation connecting positioning, SEO, paid acquisition, and measurement
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