Speaking, Podcasts & Thought Leadership

Join me for the Marketing Table Talk podcast, The Future of Marketing Departments: Cutting Costs While Boosting Results. I'll discuss how to transform your marketing department for the AI-driven era. As the founder of Captivating Solutions Group and your host, I'll share insights on: • Why traditional marketing structures are becoming obsolete • The power of lean, AI-augmented marketing teams • How a Fractional CMO can deliver superior results at a fraction of the cost • Strategies to reallocate your marketing budget for maximum impact Discover how companies are cutting marketing department costs by 37% or more while improving results in just 90 days. Learn why the company that can afford to spend the most to acquire a customer wins and how you can position your business to do just that. Join me, where I'll share my expertise on the future of marketing departments and how you can capitalize on these changes before your competitors do.

Join me for our Marketing Table Talk, "The Emotional Side of AI," featuring Nick Vinson, a fractional Chief Technology Officer specializing in healthcare. Nick works with forward-thinking founders to elevate patient care, enhance provider experiences, and improve environmental impact through a purpose-driven technology strategy. Together, we’ll explore how AI can address emotional needs in the wellness industry, creating more personalized and impactful consumer experiences. Don’t miss this opportunity to gain insights from Nic’s expertise in tech-driven transformation in healthcare and wellness.

Join me for an insightful Marketing Table Talk, as I welcome my distinguished guest, Lindsay Scheidell, Founder of Hadley PR. With over two decades of expertise in crafting impactful public relations and targeted outreach campaigns, Lindsay has garnered prestigious client recognition in esteemed platforms such as Time Magazine, The Today Show, Forbes, and NPR, to name a few. Together, we'll delve into the transformative power of integrating PR and marketing strategies to strengthen your brand and create meaningful connections with your audience. Explore how a unified messaging strategy across departments can mitigate consumer confusion and foster trust in your brand. Don't miss this unique opportunity to elevate your marketing and PR efforts, foster cohesion, and drive impactful results with expert insights from Lindsay Scheidell.

Join me for our Marketing Table Talk featuring my distinguished guest, Jill Delaney Racine, Global Director, Market Technology at BraunAbility. Together, we’ll examine the profound impact of email strategies, SMS integration, and marketing automation on your marketing. Don’t miss this exclusive opportunity to elevate your marketing strategies, engage your audience, and drive conversions with insights from a seasoned industry expert.

Welcome to Marketing Table Talk, your go-to destination for insightful discussions on innovative marketing strategies. I'm Lisa Perry, your host and global brand marketer. In this episode, we will delve into the art of crafting compelling brand stories with our special guest, John Gamades, Partner at OrangeBall Creative, exploring the strategies that engage and convert audiences. Join us as we explore the significance of brand storytelling, its impact on loyalty and trust, and practical tips for enhancing your brand narrative. Whether you're a seasoned marketer or exploring new strategies, this episode promises actionable insights. Don't forget to like, share, and subscribe for the latest Marketing Table Talk episodes on cutting-edge marketing strategies. #marketing #brandstorytelling #livestream #livestreamevent #livestreamevents #marketingtips #smallbusinessmarketing #marketingsuccess #marketinginsights #digitalstrategies #growthmarketing #innovativemarketing #businessstorytelling #markettrends #marketingstrategy #brandengagement #consumerinsights #digitalmarketingtips #marketinginnovation #entrepreneurship #contentmarketing #socialmediastrategies

Welcome to Marketing Table Talk, your go-to destination for insightful discussions on innovative marketing strategies. I'm Lisa Perry, your host and global brand marketer. In this episode, we delve into the dynamic realm of lean marketing and the proven strategies to navigate the challenging startup landscape. Join me and my special guest, Cain Castor, Managing Director of Hotbox Digital, a leading digital marketing agency specializing in the cannabis industry. Together, we explore the power of the Lean Startup Marketing Formula in a world where 95% of startups face the challenge of failure. Cain shares his expertise on adopting a less risky, agile approach that emphasizes rapid experimentation and solving customer-centric problems. We discuss the core principles of lean startup marketing. Discover practical tips for effective testing, iterating, and analyzing your marketing campaigns. Learn how to avoid getting lost in data noise and make informed decisions that drive real results. Whether you're a startup looking to make a mark or an established player seeking to refine your strategies, this episode offers actionable strategies and valuable insights. Don't forget to like, share, and subscribe for the latest Marketing Table Talk episodes on cutting-edge marketing strategies. #marketing #startup #startups #digital #virtualevents #livestream #livestreamevent #livestreamevents #startupmarketing #leanmarketingformula #digitalstrategies #datadrivenmarketing #leanstartup #marketinginsights #entrepreneurship #marketingtips #smallbusinessmarketing #marketingsuccess #marketinginnovation

Welcome to another episode of Marketing Table Talk! I'm , Lisa Perry, your host and global brand marketer. Today we delve into the fascinating world of brand strategy, unraveling the secrets of challenger brands and how they can steal the thunder in competitive markets. Join me and my esteemed guest, Anand Sankaranarayanan, Co-Founder and Brand Strategist of TMA Global Brand Consultancy, as we explore the unique qualities that define a challenger brand and distinguish it from established players in the market. Anand shares valuable insights into the common challenges faced by challenger brands and provides real-world examples of those that successfully disrupted their industries, seizing substantial market share. Discover the strategies that set challenger brands apart, allowing them to differentiate themselves and grab attention in a crowded marketplace. Anand also sheds light on the pivotal role of innovation in the success of these brands, offering guidance on fostering a culture of innovation to stay ahead of the curve. Whether you're a seasoned marketer or a burgeoning brand, this thought-provoking discussion promises actionable strategies for challenger brands looking to make their mark. Don't miss out on gaining valuable insights into the evolving landscape of brand competition. Join us for another Marketing Table Talk and empower your brand to steal the thunder! #brand #branding #challengerbrands #challengerbrandstrategies #branddisruption #innovation #marketing #marketinginsights #globalmarketing #brandtips #brandsuccess #brandinnovation #brandpartnerships #marketingstrategies

Welcome to Marketing Table Talk! I'm Lisa Perry, your host and global brand marketer. In today's episode, we delve into the dynamic world of cultivating engaged brand communities, a timely topic as brand communities exert significant purchasing influence. Joining me is Jeff Waterman, Director of Marketing at Pentel of America, who has worked with renowned brands like Vistage Worldwide, Nestlé, Armor All, Boost Mobile, and Coca-Cola. Together, we explore the significance of brand communities, touching on their evolution, benefits, and best practices. As Jeff shares insights from his experience, we discover that brand communities are more than just transactional; they're about fostering lasting relationships and adding mutual value. From creating credibility with your audience, establishing online community forums, handling negative feedback to building relationships with influencers and subject matter experts. Jeff highlights the value of innovation that arises from these communities, showcasing examples from companies like GoPro, Starbucks, and Pentel of America. Join us if you're looking to build and nurture a thriving brand community as this episode provides valuable insights and actionable strategies. #brand #branding #brandloyalty #loyalty #community #brandcommunity #engagement #brandengagement #communities #communityengagement #engagedcommunities #cultivatingengagement #communitydriven #livestream #livestreamevent #podcast

Welcome to Marketing Table Talk, I'm Lisa Perry, your host and global brand marketer. In today's series, we explore the dynamic realm of brand partnerships, uncovering their power in driving innovation and collaboration. Join me and distinguished guest Christine Holland Carvalho, Vice President of Partner Success at ASU Enterprise Partners and President of DG Business Solutions. Together, we discuss successful brand partnerships, from identifying the right collaborators to overcoming challenges. We share insights on leveraging partnerships for product/service innovation and draw lessons from past experiences. For companies eyeing their first brand partnership, we offer valuable advice. Plus, a focus on the emerging trends in brand partnerships, particularly in the context of NIL (Name, Image, Likeness) trends. Join us for a thought-provoking discussion, gaining actionable strategies for navigating the evolving landscape of brand partnerships. #brand #brandpartnerships #partnership #partnerships #innovation #collaboration #marketing #livestream #livestreamevent #podcast