Fractional CMO and Marketing Strategy & Leadership for Growth-Stage Companies
Growth-stage companies often reach an inflection point where the marketing strategy, team, and systems that got them here aren't enough to get them where they want to go next. I partner with CEOs and founders in healthcare and health & wellness to identify what's holding growth back, establish the right marketing strategy and priorities, and build the foundation needed to scale.
Choose the level of marketing strategy and leadership that fits
where your business is today.
Fractional CMO Engagement
When you’re ready to scale
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CMO-level marketing strategy and leadership aligned with business goals
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Establish clear priorities, KPIs, and accountability across marketing
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Evaluate team, agency, and partner capabilities and build the right resource structure
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Lead the marketing team and partners to drive execution against strategic priorities
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Build the systems and measurement needed to improve performance and support growth
“Lisa is an exceptional business leader… She has the ability to drive national brand strategy and then transfer that into actionable business plans…”
Michael Cruz, The Coca-Cola Company
Growth Strategy Session
When you need clarity fast on a critical growth or marketing challenges
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Focused 4‑week strategic engagement to solve your most pressing challenge
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Prioritized 90‑day roadmap with clear actions, budget, and resourcing
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Actionable recommendations designed for implementation
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Establish clear priorities and direction so your team knows what to do next
“Lisa did an amazing job analyzing the market for our apps and making insightful, effective recommendations… She came up with creative and cost‑effective ways to increase users, always with ROI in mind.”
Paul Joffe, Founder - Kid Awesome
Strategic Advisor
When your marketing foundation is in place but you need ongoing CMO-level guidance
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Advise CEOs and leadership on critical marketing and growth decisions
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Provide strategic oversight as priorities, markets, and business needs evolve
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Pressure-test strategies, investments, resources, and opportunities
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Help keep marketing focused, accountable, and aligned with business goals
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Provide an experienced outside perspective when important decisions arise
“Lisa is a brand thought leader. That’s why we called her to help us on our flagship brand initiative. She promptly helped refine our strategy, develop a prospect list, and attract well‑known brands into collaboration discussions. We needed the jumpstart that Lisa provided.”
Jeff Werderman, Director of Marketing - Pentel
Which Engagement Is Right for You?
Need CMO-level leadership to build and lead marketing as you scale? → Fractional CMO Engagement
Need clarity and a roadmap for a critical challenge? → Growth Strategy Session
Have the foundation in place but need ongoing CMO-level guidance? → Strategic Advisor
See how this approach has driven growth → View Case Studies