HOW WE WORK TOGETHER
Marketing Expertise Built Around What Your Business Needs
Growth-stage companies often reach an inflection point where the marketing strategy, team, and systems that got them here aren't enough to get them where they want to go next. I partner with CEOs and founders in healthcare and health & wellness to identify what's holding growth back, establish the right marketing strategy and priorities, and build the foundation needed to scale.
Choose the level of marketing strategy and leadership that fits
where your business is today.
Fractional CMO Engagement
When you’re ready to scale
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CMO-level marketing strategy and leadership aligned with business goals
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Establish clear priorities, KPIs, and accountability across marketing
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Evaluate team, agency, and partner capabilities and build the right resource structure
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Lead the marketing team and partners to drive execution against strategic priorities
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Build the systems and measurement needed to improve performance and support growth
“Lisa is an exceptional business leader… She has the ability to drive national brand strategy and then transfer that into actionable business plans…”
Michael Cruz, The Coca-Cola Company
Growth Strategy Session
When you need clarity fast on a critical growth or marketing challenge
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Focused 4‑week strategic engagement to solve your most pressing challenge
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Prioritized 90‑day roadmap with clear actions, budget, and resourcing
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Actionable recommendations designed for implementation
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Establish clear priorities and direction so your team knows what to do next
“Lisa did an amazing job analyzing the market for our apps and making insightful, effective recommendations… She came up with creative and cost‑effective ways to increase users, always with ROI in mind.”
Paul Joffe, Founder - Kid Awesome
Strategic Advisor
When your marketing foundation is in place but you need ongoing CMO-level guidance
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Advise CEOs and leadership on critical marketing and growth decisions
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Provide strategic oversight as priorities, markets, and business needs evolve
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Pressure-test strategies, investments, resources, and opportunities
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Help keep marketing focused, accountable, and aligned with business goals
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Provide an experienced outside perspective when important decisions arise
“Lisa is a brand thought leader. That’s why we called her to help us on our flagship brand initiative. She promptly helped refine our strategy, develop a prospect list, and attract well‑known brands into collaboration discussions. We needed the jumpstart that Lisa provided.”
Jeff Werderman, Director of Marketing - Pentel
Which Engagement Is Right for You?
Need CMO-level leadership to build and lead marketing as you scale? → Fractional CMO Engagement
Need clarity and a roadmap for a critical challenge? → Growth Strategy Session
Have the foundation in place but need ongoing CMO-level guidance? → Strategic Advisor
See how this approach has driven growth → View Case Studies
Common Questions About Fractional
CMO Leadership
If you're weighing whether this is the right move for your business, these are the questions I hear most often.
What exactly does a Fractional CMO do?
A Fractional CMO provides senior marketing leadership on a part-time basis. I set the marketing strategy, establish priorities and KPIs, lead your team and outside partners, and build the systems and measurement needed to support growth, the same work a full-time CMO would own, scaled to what your business needs right now.
Still have questions?
How is this different than hiring an agency or a consultant?
An agency executes campaigns. A consultant delivers recommendations and moves on. As a Fractional CMO, I own the strategy and stay accountable for the outcome - setting direction, aligning your team, and leading execution so the strategy actually gets implemented.
How do I know if we are ready for a Fractional CMO?
Most companies I work with have a marketing team or partners executing, but no one setting strategic direction or connecting marketing to revenue. If growth has plateaued, priorities keep shifting, or you can't clearly tie marketing investment to business outcomes, that's usually the signal.
Do you work with our existing team or agencies?
Yes. I lead the people and partners you already have, evaluating capabilities, clarifying roles and priorities, and building the right resource structure. The goal is to make your existing investment work harder, not to replace it.
What kinds of companies do you work with?
Growth-stage healthcare and health & wellness companies that need experienced marketing leadership without adding a full-time CMO.