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The Executive's Marketing Playbook
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How Challenger Brands Can Steal The Thunder
How Challenger Brands Can Steal The Thunder Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually...
Lisa Perry
Nov 21, 20236 min read
Cultivating Engaged Brand Communities
Cultivating Engaged Brand Communities Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities...
Lisa Perry
Nov 21, 20235 min read
The Secret To Building Brand Loyalty
The Secret To Building Brand Loyalty Photo Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years...
Lisa Perry
Nov 18, 20237 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Identify The Heart & Soul Of Your Brand Through Your Brand Essence Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s...
Lisa Perry
Nov 16, 20235 min read
What's The Secret Power That The Most Loved Brands Have? Their Personality
What's The Secret Power That The Most Loved Brands Have? Their Personality Photo Credit: Pexels - Rafael Barros A dear friend of mine,...
Lisa Perry
Nov 16, 20235 min read
Emotional Branding: Marketing To The Heart
Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...
Lisa Perry
Nov 15, 20234 min read
Why Purpose-Driven Brands Are Successful
Why Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...
Lisa Perry
Nov 12, 20232 min read
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