Lisa PerryNov 19, 20234 min readOverstimulated Branding: The New Trend That’s Capturing Consumers' AttentionPhoto Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...
Lisa PerryNov 16, 20235 min readSonic Branding: What Is It & Why Is It Important?Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....
Lisa PerryNov 15, 20234 min readEmotional Branding: Marketing To The HeartPhoto Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...