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The Executive's Marketing Playbook
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Lisa Perry
Nov 19, 20237 min read
How To Achieve Successful Strategic Partnerships
Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the...
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Lisa Perry
Nov 19, 20234 min read
Overstimulated Branding: The New Trend That’s Capturing Consumers' Attention
Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...
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Lisa Perry
Nov 16, 20234 min read
Take Charge Of Your Visual Identity To Make It Truly Unique
Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...
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Lisa Perry
Nov 16, 20233 min read
Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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Lisa Perry
Nov 11, 20236 min read
The Importance Of Branding For Your Business
If there is one thing I've learned from my years of helping brands tell their story it's that successful businesses struggle to survive...
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