The Executive's Marketing Playbook

Overstimulated Branding Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second...

6 Powerful Ways To Inspire Emotion With Storytelling Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got...

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Desperate vs Dialed In: Which Companies Got Emotional Branding Right? Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond...

Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...

Connect With Consumers On An Emotional Level Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need...