Lisa's Blog

Overstimulated Branding: The New Trend That’s Capturing Consumers' Attention

Photo Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span. In fact,...

6 Powerful Ways To Inspire Emotion With Storytelling

Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...

Sonic Branding: What Is It & Why Is It Important?

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Emotional Branding: Marketing To The Heart

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Connect With Consumers On An Emotional Level

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

Get In Touch