Lisa PerryNov 19, 20234 min readBeyond The Myth: Why Effective Branding Is Crucial For Business SuccessPhoto Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...
Lisa PerryNov 19, 20234 min readOverstimulated Branding: The New Trend That’s Capturing Consumers' AttentionPhoto Credit: Lisa Perry Why is capturing consumer attention so important? Because consumers have an 8-second attention span . In fact,...
Lisa PerryNov 12, 20232 min readWhy Purpose-Driven Brands Are SuccessfulWhy Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...
Lisa PerryNov 11, 20234 min readBe THAT Leader Who Drives InnovationPhoto Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....
Lisa PerryNov 10, 20236 min readTransforming Your Company For Success Post-Covid-19: Never Let a Crisis Go to WastePhoto Credit: Pexels - fauxels Your company has changed. The COVID-19 pandemic has made it possible and, frankly, incredibly necessary to...