The Executive's Marketing Playbook

Photo Credit: Lisa Perry According to data, 95% of startups fail. That's a staggering number. As an entrepreneur, our most valuable...

Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...

Photo Credit: Shutterstock Brand partnerships have reached unprecedented heights with the recent Barbie collaboration. Despite the...

Photo Credit - iStock - Cemile Bingol The metaverse is coming. Are you prepared? If you are struggling to understand what the metaverse...

Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Photo Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....

Photo Credit: Pexels - fauxels Your company has changed. The COVID-19 pandemic has made it possible and, frankly, incredibly necessary to...