Lisa PerryNov 21, 20235 min readCultivating Engaged Brand CommunitiesPhoto Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...
Lisa PerryNov 18, 20237 min readThe Secret To Building Brand LoyaltyPhoto Credit: Shutterstock Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently...
Lisa PerryNov 16, 20235 min readIdentify The Heart & Soul Of Your Brand Through Your Brand EssencePhoto Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
Lisa PerryNov 12, 20232 min readWhy Purpose-Driven Brands Are SuccessfulWhy Are Purpose Driven Brands So Successful? Purpose-driven brands impact profitability, help grow sales, improve brand loyalty, and...
