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The Executive's Marketing Playbook
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The Lean Startup Marketing Formula
The Lean Startup Marketing Formula Photo Credit: Lisa Perry According to data, 95% of startups fail. That's a staggering number. As an...
Lisa Perry
Nov 21, 20239 min read
Take Charge Of Your Visual Identity To Make It Truly Unique
Take Charge Of Your Visual Identity To Make It Truly Unique Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney...
Lisa Perry
Nov 16, 20234 min read
5 Brand Pillars That Are The Foundation Of Your Brand
Brand Pillars Are The Foundation Of Your Brand Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and...
Lisa Perry
Nov 16, 20236 min read
Emotional Branding: Marketing To The Heart
Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...
Lisa Perry
Nov 15, 20234 min read
Why A Brand Architecture Matters
Why A Brand Architecture Matters Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps...
Lisa Perry
Nov 15, 20235 min read
The Make-Or-Break Difference: Your Brand Position
Your Brand Position Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the...
Lisa Perry
Nov 15, 20233 min read
What Is Brand Purpose?
In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in...
Lisa Perry
Nov 11, 20233 min read
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