The Executive's Marketing Playbook

Nov 21, 20239 min read

The Lean Startup Marketing Formula

Photo Credit: Lisa Perry According to data, 95% of startups fail. That's a staggering number. As an entrepreneur, our most valuable...

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Nov 16, 20234 min read

Take Charge Of Your Visual Identity To Make It Truly Unique

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

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Nov 16, 20235 min read

5 Brand Pillars That Are The Foundation Of Your Brand

Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

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Nov 15, 20234 min read

Emotional Branding: Marketing To The Heart

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

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Nov 15, 20235 min read

Why A Brand Architecture Matters

Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...

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Nov 15, 20233 min read

The Make-Or-Break Difference: Your Brand Position

Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...

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Nov 11, 20233 min read

What Is Brand Purpose?

In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in...

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