Lisa PerryNov 16, 20233 min readWhy "Buy My Product" Looks DesperatePhoto Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
Lisa PerryNov 12, 20233 min read“Everyone” Is Not Your CustomerPhoto Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...