Lisa PerryNov 13, 20232 min readConnect With Consumers On An Emotional LevelPhoto Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
Lisa PerryNov 11, 20236 min readCreating Impactful Marketing PlansPhoto Credit: Pexels - Polina Zimmerman It's important to keep in mind that the process of developing the marketing plan is just as...
Lisa PerryNov 11, 20234 min readBe THAT Leader Who Drives InnovationPhoto Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....
Lisa PerryNov 10, 20235 min readMarketing Metrics And The Bottom Line ImpactPhoto Credit: iStock - oersin As a marketer, it is important to connect your work to business results. When you do, you will have...
