The Executive's Marketing Playbook

Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...

Photo Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....