The Executive's Marketing Playbook

Why "Buy My Product" Looks Desperate Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those...

The High Cost Of Not Knowing Your Target Audience Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage...

Connect With Consumers On An Emotional Level Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need...

Everyone Is Not Your Customer Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information...

Photo Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....