Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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The Executive's Marketing Playbook
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Lisa Perry
Nov 15, 20234 min read
The High Cost Of Not Knowing Your Target Audience
Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...
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Lisa Perry
Nov 13, 20232 min read
Connect With Consumers On An Emotional Level
Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
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Lisa Perry
Nov 12, 20233 min read
“Everyone” Is Not Your Customer
Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...
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Lisa Perry
Nov 11, 20234 min read
Be THAT Leader Who Drives Innovation
Photo Credit: Unsplash - Johannes Plenio A lack of driving innovation puts any organization at risk of failure. Xerox is a great example....
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