The Executive's Marketing Playbook

Crafting Compelling Brand Stories Photo Credit:  iStock - ra2studio Almost four decades ago, Apple soared to prominence, airing their...

6 Powerful Ways To Inspire Emotion With Storytelling Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got...

Creating A Tagline That Packs A Punch Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the...

Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...

Trends Disrupting Consumer Brands In 2022 Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target...