The Executive's Marketing Playbook

Crafting Compelling Brand Stories Photo Credit: iStock - ra2studio Almost four decades ago, Apple soared to prominence, airing their iconic “1984” ad during Super Bowl XVIII. Crafted by Chiat/Day and directed by Ridley Scott, the 60-second spot, inspired by George Orwell’s novel 1984, portrayed a dystopian future where crowds of men mindlessly follow the words of a dictator on a television screen disrupted by a defiant British woman. Amid a turbulent political era, the ad m

6 Powerful Ways To Inspire Emotion With Storytelling Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got...

Creating A Tagline That Packs A Punch Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The phrase “I’m Lovin’ It” evokes the golden arches and those who love tasty food that is convenient and easy on the pocket. In this article, we’ll address three critical questions: What is a tagline? Do you need a tagline? How do you create a tagline? What Is A Tagline? Before you decide whether a tagline is i

Emotional Branding Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their...

Trends Disrupting Consumer Brands In 2022 Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target and engage with consumers. Understanding the trends that shape branding is critical for success. Here is what to watch out for in 2022. Brand Activism Consumers have lived through so much these past few years (i.e., pandemic, civil unrest, climate changes, diversity, inclusion, and more) giving rise to consumer activism, leading consumers to w