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The Executive's Marketing Playbook
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Lisa Perry
Nov 16, 20234 min read
Take Charge Of Your Visual Identity To Make It Truly Unique
Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...
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Lisa Perry
Nov 16, 20235 min read
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
Nov 15, 20236 min read
Shape Perceptions With Brand Messaging Framework
Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...
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Lisa Perry
Nov 13, 20232 min read
Connect With Consumers On An Emotional Level
Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...
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