The Executive's Marketing Playbook

Nov 16, 20235 min read

Sonic Branding: What Is It & Why Is It Important?

Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

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Nov 16, 20234 min read

Take Charge Of Your Visual Identity To Make It Truly Unique

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

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Nov 16, 20235 min read

5 Brand Pillars That Are The Foundation Of Your Brand

Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

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Nov 16, 20235 min read

Identify The Heart & Soul Of Your Brand Through Your Brand Essence

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

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Nov 16, 20234 min read

What's The Secret Power That The Most Loved Brands Have? Their Personality

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

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Nov 15, 20236 min read

Shape Perceptions With Brand Messaging Framework

Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...

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