How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...
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Lisa Perry
- Nov 21, 2023
- 5 min
Cultivating Engaged Brand Communities
Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...
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Lisa Perry
- Nov 19, 2023
- 4 min
Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...
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Lisa Perry
- Nov 19, 2023
- 4 min
How Brands Can Succeed In The Digital World
Photo Credit: Pixaby In today's world, digital technologies have transformed how brands operate and interact with customers. With the...
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Lisa Perry
- Nov 18, 2023
- 3 min
How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....
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Lisa Perry
- Nov 17, 2023
- 5 min
Sonic Branding: What Is It & Why Is It Important?
Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....
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Lisa Perry
- Nov 16, 2023
- 4 min
Take Charge Of Your Visual Identity To Make It Truly Unique
Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...
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Lisa Perry
- Nov 16, 2023
- 5 min
5 Brand Pillars That Are The Foundation Of Your Brand
Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...
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Lisa Perry
- Nov 16, 2023
- 5 min
Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...
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Lisa Perry
- Nov 16, 2023
- 4 min
Space Marketing: It's Time To Plan Your Brand's Future
Photo Credit: iStock - MediaProduction Do you remember your first space experience? I had many growing up. My first was seeing the Star...
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Lisa Perry
- Nov 16, 2023
- 4 min
What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...
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Lisa Perry
- Nov 16, 2023
- 6 min
Yes, Pay Attention To The Metaverse
Photo Credit - iStock - Cemile Bingol The metaverse is coming. Are you prepared? If you are struggling to understand what the metaverse...
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Lisa Perry
- Nov 16, 2023
- 3 min
#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...
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Lisa Perry
- Nov 16, 2023
- 4 min
Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...
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Lisa Perry
- Nov 16, 2023
- 3 min
Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...
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Lisa Perry
- Nov 16, 2023
- 2 min
Creating A Tagline That Packs A Punch
Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
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Lisa Perry
- Nov 16, 2023
- 4 min
Emotional Branding: Marketing To The Heart
Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...
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Lisa Perry
- Nov 16, 2023
- 4 min
The High Cost Of Not Knowing Your Target Audience
Photo Credit: iStock - Andril Sedykh $37 billion is wasted in ads that fail to engage target audiences every year. Do you want to...
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Lisa Perry
- Nov 15, 2023
- 4 min
Trends Disrupting Consumer Branding In 2022
Photo Credit: iStock - GIANT7 Every year brings new challenges that can impact how we target and engage with consumers. Understanding the...
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Lisa Perry
- Nov 15, 2023
- 3 min
How To Create A Value Proposition That's Valuable
Photo Credit: iStock - Dilok Klaisataporn Being able to clearly define your value proposition can be hugely successful for a business,...
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