Lisa PerryNov 16, 20234 min readTake Charge Of Your Visual Identity To Make It Truly UniquePhoto Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...
Lisa PerryNov 16, 20232 min readCreating A Tagline That Packs A PunchPhoto Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...
Lisa PerryNov 15, 20236 min readShape Perceptions With Brand Messaging FrameworkPhoto Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...
Lisa PerryNov 11, 20233 min readWhat Is Brand Purpose?In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in...