Accelerate Your Growth With A
Fractional Chief Marketing Officer
​I provide expert marketing leadership to help businesses drive growth, streamline strategies, and achieve transformative results—all at a fraction of the cost of a full-time Chief Marketing Officer. With a proven track record of positioning brands for success, I deliver tailored strategies that avoid costly inefficiencies and maximize ROI. Let's unlock your company's potential and take your business to the next level.
The Problems I Solve
🎯 Revitalize stagnant or declining revenue growth
🎯 Effectively reach and engage target audiences
🎯 Stop wasting money on marketing efforts without measurable impact
🎯 Eliminate the need for a top-heavy structure with costly agencies or full-time CMOs
🎯 Avoid letting inexperienced marketers steer your strategy
🎯 Overcome past marketing failures
🎯 Optimize lead generation and customer acquisition
🎯 Achieve meaningful ROI with a data-driven approach
Lisa Perry
Fractional Chief Marketing Officer
With extensive global marketing experience, I’ve driven growth for Fortune 100 companies like The Coca-Cola Company, The Walt Disney Company, and ConAgra Brands, as well as mid-sized businesses and startups in the health & wellness, nutritional, and cannabis sectors. From managing multi-billion-dollar portfolios to scaling start-ups, I specialize in creating tailored strategies that deliver measurable, transformative results through Captivating Solutions Group, CSG.
​
My work spans some of the most iconic brands - Coca-Cola, Dasani, Powerade, Orville Redenbacher, and SpongeBob - where I led marketing innovations that drove significant growth. Highlights include:
-
Reviving Orville Redenbacher to the #1 market position with 15% growth
-
Developing water portfolio strategy at Coca-Cola that boosted profitability
-
Driving 246% growth for a cannabis company, resulting in acquisition
-
Helping nutritional supplement company achieve 30% growth and attract major investors
​
As your fractional CMO, I provide strategic marketing leadership at a fraction of the cost of a full-time hire. I partner with companies to identify growth opportunities, build impactful strategies, and deliver sustainable results. ​​
​​
Let’s discuss how we can accelerate your growth – book a no-obligation call today.
How We Can Work Together
Engaged
Fractional CMO
As your Engaged CMO, I’ll partner with your team to apply the Functional Marketing Framework, ensuring a deep understanding of your business. Together, we’ll streamline marketing efforts, standardize processes, run impactful campaigns, and lead an efficient marketing team to accelerate your company’s success. Let’s drive meaningful results through daily collaboration and tailored strategies.
Half Day Consult
Transform your marketing in just 4 hours. After a 2-week preparation period, our Half-Day Marketing Strategy Session delivers immediate value through:
-
Custom marketing strategy and action plan
-
Detailed blind spot analysis
-
Prioritized campaign roadmap for 6 months
-
Implementation framework for rapid results
Perfect for businesses needing expert marketing guidance without the commitment of a full-time hire.
Ongoing Advisor
Elevate your marketing with expert guidance. After a strategy workshop, transition into an advisory relationship featuring:
-
Bi-monthly sprint planning calls to keep your strategy aligned.
-
Unlimited email support for critical guidance.
-
High-impact leadership without the cost of a full-time CMO.
I provide tailored strategic direction to keep your team on track, optimize campaigns, and maximize ROI.
Companies I've Helped Grow
“Lisa is a brand thought leader. That’s why we called her to help us on our flagship brand initiative. She promptly helped to refine our strategy, develop a brand partner prospect list and attract a few well-known brands into collaboration discussions. We needed the jumpstart that Lisa provided and highly recommend her for brand-centric initiatives.”
Jeff Werderman
Director of Marketing
Pentel
“Lisa did an amazing job analyzing the market for our apps and making insightful and effective recommendations on how to develop and engage our audience. Lisa is easy to work with and listened and responded to our specific needs. She recognized the challenges and came up with numerous creative and cost effective ways to increase users, and always with ROI in mind.”
Paul Joffe
Founder
Kid Awesome
"Lisa's ability to develop and execute integrated marketing campaigns across our diverse portfolio was truly impressive. She has a unique ability to identify market opportunities and translate them into actionable strategies that drive growth. Whether it was expanding into new channels, optimizing product strategies, or leading fan engagement experiences, Lisa always brought creativity and strategic thinking to the table."
Eva Davis
Group Director, Regional Sales & Marketing
The Coca-Cola Company