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The Executive's Marketing Playbook
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How Challenger Brands Can Steal The Thunder
Photo Credit: iStock - Kar-Tr Brands and businesses are intertwined entities, mutually influencing each other's value. They represent two...

Lisa Perry
Nov 21, 20236 min read


Beyond The Myth: Why Effective Branding Is Crucial For Business Success
Photo Credit: iStock - airdone In the ever-evolving business landscape, branding has been vital for long-term growth and success. While...

Lisa Perry
Nov 19, 20234 min read


How To Create A Successful Crisis Communications Plan
Photo Credit: Pixabay I was beyond excited to work for Foodmaker, the corporate arm of Jack in the Box, early on in my marketing career....

Lisa Perry
Nov 18, 20233 min read


Sonic Branding: What Is It & Why Is It Important?
Photo Credit: Pixabay Sound has an amazing effect on our life. It evokes memories, emotions, and other strong physiological reactions....

Lisa Perry
Nov 17, 20235 min read


5 Brand Pillars That Are The Foundation Of Your Brand
Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

Lisa Perry
Nov 16, 20235 min read


Identify The Heart & Soul Of Your Brand Through Your Brand Essence
Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Lisa Perry
Nov 16, 20235 min read


What's The Secret Power That The Most Loved Brands Have? Their Personality
Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Lisa Perry
Nov 16, 20234 min read


#1 Rookie Mistake You Don't Want To Make In Your Messaging
Photo Credit: iStock - Tick-Tock Early in my career, I worked for a large consumer packaged goods company that was not known for...

Lisa Perry
Nov 16, 20233 min read


Desperate Vs. Dialed In: Which Companies Got Emotional Branding Right?
Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Lisa Perry
Nov 16, 20234 min read


Why "Buy My Product" Looks Desperate
Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Lisa Perry
Nov 16, 20233 min read


The Make-Or-Break Difference: Your Brand Position
Photo Credit: iStock - HowLettery To get your customers to think of your brand first when they are ready to buy, the difference may come...

Lisa Perry
Nov 15, 20233 min read


How To Stand Out From The Crowd With A USP
Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

Lisa Perry
Nov 13, 20233 min read


Drive Conversions With The Right Audience
Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...

Lisa Perry
Nov 13, 20236 min read
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