The Executive's Marketing Playbook

Photo Credit: Shutterstock - Barbie, Beyonce, Taylor In the summer of 2023, brand communities wield unprecedented purchasing power...

Photo Credit: Shutterstock Have you watched an advertisement that made you cry, got you angry, or gave you goosebumps? Rihanna’s Road to...

Photo Credit: Pexels - Bo Shou Early in my career, I worked for The Disney Channel, part of which included managing events where Disney...

Photo Credit: Pexels - Alice Castro Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are...

Photo Credit: Shutterstock My husband is a big Raider Nation fan. He’s been a fan for almost 40 years, very loyal even though the Raiders...

Photo Credit: Pexels - Rafael Barros A dear friend of mine, who I've known for decades now, has an amazing personality. She’s fun (ready...

Photo Credit: iStock - Kateryna Kovarzh Creating an emotional bond with consumers requires more than good marketing. It requires...

Photo Credit: iStock - Man_Half-tube If your marketing is focused on, “here, buy my product!” those days are over. For marketing to be...

Photo Credit: Lisa Perry Great taglines immediately call the brand to mind. They remind you of the brand and what it stands for. The...

Photo Credit: Pexels - Cleyton Ewerton People buy emotionally, even if they don’t realize it, and then justify their decision...

Photo Credit: Pexels - Henrik Pfitzenmaier A well-defined brand architecture strategy helps organizations grow, transform, attract...

Photo Credit: iStock - Rohit Kamboj When you don't have a clear brand message, this can create havoc with your internal and external...

Photo Credit: iStock - drante Developing a powerful unique selling proposition (USP) can make your brand stand head and shoulders above...

Photo Credit: iStock - vitranc A brand pyramid provides the emotional context consumers need from being first-time buyers to brand...

Photo Credit: iStock - bowie15 Market segmentation gives your brand an advantage over your competitors because you can show your...

Photo Credit: Pexels - Gonzalo Acuna Understanding your target audience is critical as this information will define every strategy you...